Images placed in the background of a website can produce active thoughts when consumer knowledge is low.

Question

Quizplus · Accepted Answer

This is true because when consumers have low knowledge, visual cues like images in the background can stimulate their active thoughts and help them form opinions and impressions about the website and its content. However, when consumer knowledge is high, they may place less importance on visual elements and rely more on their existing knowledge and experience.

Images Placed in the Background of a Website Can Produce