Situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment are referred to as _____.
A) servicescape
B) atmospherics
C) retail personality
D) antecedent conditions

Question

Quizplus · Accepted Answer

Antecedent conditions are situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment. Servicescape and atmospherics are related to the physical environment of the service or retail store, while retail personality is a term that describes the overall image and characteristics of a retail brand.

Situational Characteristics That a Consumer Brings to a Particular Information