While coming out of a subway station, Melanie saw a sale on sunglasses in a subway store. Though she did not intend to buy anything, she ended up buying a pair of sunglasses because the deal seemed too good to miss. Melanie's purchase best exemplifies an instance of _____.
A) experiential shopping
B) epistemic shopping
C) impulsive shopping
D) acquisitional shopping

Question

Quizplus · Accepted Answer

Melanie's purchase was impulsive because she did not intend to buy anything but ended up making a purchase due to the perceived deal.

While Coming Out of a Subway Station, Melanie Saw a Sale