Consumers are not always motivated to make the best decision.
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Q1: When a purchase is imminent, consumers tend
Q2: In the context of external search, search
Q4: The Internet has made the search process
Q5: The rational decision-making perspective fits well within
Q6: The amount of search tends to decrease
Q7: The rational decision-making perspective helps to explain
Q8: Consumers often make purchases and satisfy needs
Q9: Extended decision making occurs when there is
Q10: Value perceptions influence consumer decision-making activities.
Q11: Consumers who are more sensitive to the
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