In the context of the consideration set, the awareness set is the total collection of all possible solutions to a recognized need.
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Q13: Experiential decision processes often focus on utilitarian
Q14: Consumers generally consider only a small fraction
Q15: In habitual decision making, consumers select a
Q16: In the context of consumer search behavior,
Q17: The rational decision-making perspective is a recent
Q19: Brand loyalty occurs when a consumer simply
Q20: It costs much less for a firm
Q21: The amount of search tends to decrease
Q22: Retailers use the brand-lift index to measure
Q23: In habitual decision making, _.
A) consumers generally
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