A consumer's perceived current state is also known as his or her _____.
A) desired state
B) ideal state
C) actual state
D) hypothetical state

Question

Quizplus · Accepted Answer

The actual state refers to a consumer's current situation or the way they currently perceive things. It is the starting point for a consumer's decision-making process and determines their level of need, want or desire. Desired state, on the other hand, refers to the way a consumer wants things to be in the future, while ideal state is a combination of both the actual and desired state, representing a consumer's perfect outcome. Hypothetical state, is not a commonly used term in consumer behavior.

A Consumer's Perceived Current State Is Also Known as His