The situation in which consumers are presented with so many details and facts that they cannot assimilate them all is referred to as _____.
A) augmented reality
B) information overload
C) brand inertia
D) search regret

Question

Quizplus · Accepted Answer

Information overload is defined as a situation when consumers are presented with so much information that they cannot assimilate it all. It can lead to confusion, indecision, and sometimes even a delay in decision making or a complete abandonment of the decision-making process. Augmented reality is a technology that overlays digital information on the physical world. Brand inertia refers to a situation where consumers continue to purchase a particular brand even when there may be better options available. Search regret is the feeling of disappointment or regret that people experience after making a decision, especially if they feel like they could have made a better decision if they had more information.

The Situation in Which Consumers Are Presented with So Many