The number of category levels in product categorization and details within each level is influenced by consumers' familiarity and expertise with products.

Question

Quizplus · Accepted Answer

Consumers who are more familiar and knowledgeable about a product may require more detailed and specific product categorization levels, while those who are less familiar may find simpler, broader categories easier to navigate. Therefore, the number of category levels and details within each level can vary based on the target consumer's familiarity and expertise.

The Number of Category Levels in Product Categorization and Details