When consumers need to purchase a refrigerator, they usually evaluate different models across a set of features or characteristics such as storage capacity, freezer shelving, and energy efficiency. Such an evaluation is an example of _____.
A) qualitative evaluation
B) hedonic evaluation
C) attribute-based evaluation
D) affect-based evaluation

Question

Quizplus · Accepted Answer

The evaluation of different models based on a set of features or characteristics is known as attribute-based evaluation. The other options, qualitative evaluation (A), hedonic evaluation (B), and affect-based evaluation (D) do not specifically involve the evaluation of features or characteristics.

When Consumers Need to Purchase a Refrigerator, They Usually Evaluate