Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.
A) intuitions
B) judgements
C) schemas
D) perceptual maps

Question

Quizplus · Accepted Answer

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as judgments. Intuitions are instincts or gut feelings that cannot be explained logically. Schemas are mental frameworks or organized patterns of thoughts and behaviors. Perceptual maps are graphical representations of consumer perceptions of different brands or products in a specific category.

Mental Assessments of the Presence of Attributes and the Benefits