In the context of consumer choice, which of the following statements is true?
A) Consumers have gradually become less brand-loyal and more store-loyal.
B) Consumers do not tend to consider the products that are carried by a particular store.
C) Store image does not play any role in consumer choice.
D) The location of a store does not play any role in consumer choice.

Question

Quizplus · Accepted Answer

Studies have shown that consumers have become less loyal to specific brands and are instead more focused on finding the most convenient or easily accessible store where they can purchase the products they need. This shift in loyalty from brands to stores is attributed to the increasing variety of products available across different stores and the availability of information through the internet, which allows consumers to compare prices and product features across multiple stores.

In the Context of Consumer Choice, Which of the Following