Leroy's Travels LLC contacts Renata, a market researcher, to assess consumer satisfaction with the travel services provided by the firm. To conduct the research, Renata collects feedback from customers by distributing questionnaires that consist of ten questions. Each question has to be rated on a scale of 1 to 5, 1 being completely dissatisfied and 5 being completely satisfied. One question from the questionnaire is as follows:
$${ \text { How satisfied were you with the accommodation arrangements? } } $$
$$ { \text { Accommodation arrangements } }$$
$ \quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { completely dissatisfied } \quad\quad\quad\quad\quad\quad\quad\quad\quad { \text { completely satisfied } }$
$$\begin{array} { | c | c | c | c | c | }
\hline 1 & 2&3 & 4&5 \
\hline
\end{array}$$
The measurement approach used by Renata is an example of a(n) _____.

Question

Leroy's Travels LLC contacts Renata, a market researcher, to assess consumer satisfaction with the travel services provided by the firm. To conduct the research, Renata collects feedback from customers by distributing questionnaires that consist of ten questions. Each question has to be rated on a scale of 1 to 5, 1 being completely dissatisfied and 5 being completely satisfied. One question from the questionnaire is as follows: 
$${ \text { How satisfied were you with the accommodation arrangements? } } $$
$$ { \text { Accommodation arrangements } }$$
$ \quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { completely dissatisfied } \quad\quad\quad\quad\quad\quad\quad\quad\quad  { \text { completely satisfied } }$
$$\begin{array} { | c | c | c | c | c | } 
\hline 1 & 2&3 & 4&5 \
\hline
\end{array}$$
The measurement approach used by Renata is an example of a(n) _____.

Quizplus · Accepted Answer

Renata's approach of asking customers to rate their satisfaction with specific aspects of the service, such as accommodation arrangements, on a scale is an example of an attribute-specific measure. This method focuses on evaluating specific elements or attributes of a product or service.

Leroy's Travels LLC Contacts Renata, a Market Researcher, to Assess How satisfied were you with the accommodation arrangements? { \text { How satisfied were you with the accommodation arrangements? } } How satisfied were you with the accommodation arrangements?

Leroy's Travels LLC Contacts Renata, a Market Researcher, to Assess ${ \text { How satisfied were you with the accommodation arrangements? } }$