The sense of attachment, dedication, and identification with a brand or service provider is known as _____.
A) consumer inertia
B) customer share
C) customer commitment
D) consumer empathy

Question

Quizplus · Accepted Answer

Customer commitment refers to the emotional connection that a customer has with a brand or service provider. It is characterized by a sense of attachment, dedication, and identification. Consumer inertia refers to the tendency to stick with a particular choice out of convenience or habit, rather than actively choosing a new option. Customer share refers to the percentage of total purchases in a particular category made by a customer with a specific brand. Consumer empathy refers to the ability to understand and relate to the thoughts and feelings of consumers.

The Sense of Attachment, Dedication, and Identification with a Brand