In 1999,Waterloo,Ontario-based Research In Motion (later BlackBerry)introduced the first mobile email device. Prior mobile devices only rarely allowed for two-way mobile textual communication. However,by late 2016 BlackBerry devices had effectively zero market adoption,having ceded ground to Android and Apple devices. What technology difficulty did BlackBerry have versus other mobile device manufacturers that hindered its growth rate?
A)BlackBerry was unable to change raw data into useful information as well as its competitors could.
B)The competitive advantage BlackBerry achieved from being first was not sustainable.
C)BlackBerry lost its pioneering differential.
D)Product diffusion rates were slow.

Question

In 1999,Waterloo,Ontario-based Research In Motion (later BlackBerry)introduced the first mobile email device. Prior mobile devices only rarely allowed for two-way mobile textual communication. However,by late 2016 BlackBerry devices had effectively zero market adoption,having ceded ground to Android and Apple devices. What technology difficulty did BlackBerry have versus other mobile device manufacturers that hindered its growth rate?
A)BlackBerry was unable to change raw data into useful information as well as its competitors could. 
B)The competitive advantage BlackBerry achieved from being first was not sustainable. 
C)BlackBerry lost its pioneering differential. 
D)Product diffusion rates were slow.

Quizplus · Accepted Answer

BlackBerry's competitive advantage of being the first to offer mobile email devices was not sustainable in the face of competition from Android and Apple devices. The market shifted towards touchscreens and application ecosystems, which BlackBerry was slow to adopt. As a result, BlackBerry devices lost their pioneering differential and sales declined significantly.

In 1999,Waterloo,Ontario-Based Research in Motion (Later BlackBerry)introduced the First Mobile