The BCG matrix starts by recommending that while the substantial cash flows from cash cows last,they should be reinvested in stars to:

Question

Quizplus · Accepted Answer

The BCG matrix recommends reinvesting the substantial cash flows from cash cows into stars to help them grow even faster and obtain even more market share. This is because stars have high potential for growth in the market and reinvestment can help to capitalize on that potential. This approach aligns with a company's goal to achieve growth and profitability.

The BCG Matrix Starts by Recommending That While the Substantial