Rosemond Inc.manufactures cosmetics for women.Although majority of its customers are females,it has only 30 percent female employees.The company has been witnessing decline in sales as more innovative products have entered the market.The top management at Rosemond has realized that the company should understand customer needs and introduce new products.In this scenario,which of the following steps should Rosemond take to understand customer requirements?

Question

Quizplus · Accepted Answer

By recruiting more female employees, the company can gain insight into the needs and preferences of its female customers. This can help the company develop and introduce new products that appeal to its target customer base. Focusing on local markets may not provide a comprehensive understanding of customer needs, targeting male customers may not align with the company's core business, and promoting existing products may not address the issue of declining sales due to lack of innovative products.