The continuous process of measuring the standards set by an organisation's most effective and efficient competitors is known as:
A) Six Sigma
B) continuous improvement
C) benchmarking
D) total quality management
E) quality circles.

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing an organization's processes, products or services to those of its closest competitors or to market leaders to identify best practices and areas for improvement. It involves continuous measurement and monitoring of the standards set by competitors to keep up with or surpass the competition. Six Sigma, continuous improvement, total quality management and quality circles are all related to improving quality but do not specifically focus on measuring against competitors.

The Continuous Process of Measuring the Standards Set by an Organisation's