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What Might Have Been the Design Challenge in IDEO's Design

Question 22

Multiple Choice

What might have been the design challenge in IDEO's design of Shimano's bicycle?


A) How can we create a bicycle for baby boomers?
B) How can we create a coasting bicycle?
C) How can we create a simple bike for adults?
D) How can we create a bicycle that looks like it was created between 1946 and 1964?

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