You are interviewing someone about a new concept in debit cards.The interviewee immediately tells you that he hates debit cards and never uses them.What would be the appropriate next step?
A)Terminate the interview as this person will not give you knowledgeable information.
B)Ask him about the new debit card concept anyway.
C)Explore why he hates debit cards.
D)Ask about a similar product, but not the debit card.

Question

Quizplus · Accepted Answer

Exploring why the interviewee hates debit cards may provide valuable insights into potential pain points and drawbacks of the new concept in debit cards. This information could be useful in addressing and overcoming those concerns in the development and marketing of the new product. Terminating the interview or switching topics entirely may miss out on potentially valuable information.

You Are Interviewing Someone About a New Concept in Debit