Which of the following defines the term mass market?
A)a generic group outside the target market
B)a large crowd of nondiscriminating consumers
C)a large group of customers with similar needs or problems
D)a global market

Question

Quizplus · Accepted Answer

Mass market refers to a large group of customers with similar needs or problems, targeted by businesses aiming to reach a wide audience with their products or services.

Which of the Following Defines the Term Mass Market