Casey just learned that a competitor to his fast-food restaurant is opening up.Casey responds by revising his menu to include more ethnic specialties and starts a customer loyalty club that gives free drinks for every five visits.This is an example of which of the following?
A)a marketing plan
B)a pivot
C)a small failure
D)an over reaction

Question

Quizplus · Accepted Answer

Casey's response to the new competitor is a pivot, which is a strategic change in direction taken in response to feedback or a change in the market. By revising the menu and introducing a loyalty program, Casey is adapting his business to better meet the needs of his customers and stay competitive. A marketing plan would involve a more comprehensive and long-term strategy for promoting the business, while a small failure or overreaction would not adequately describe Casey's actions.

Casey Just Learned That a Competitor to His Fast-Food Restaurant