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Some Critics State That Advertising Hampers Consumer Choice

Question 102

Multiple Choice

Some critics state that advertising hampers consumer choice. Which of the following statements could weaken their argument?


A) The opportunity to advertise gives companies the incentive to develop new brands.
B) Advertising creates needs in society by changing people's values.
C) Advertising is not susceptible to the effect of economies of scale.
D) Consumers become brand loyal and less sensitive to pricing due to advertising.
E) Advertising results in differentiation that allows larger brands to dominate the market.

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