In the U.S., promotions for Cavort Sports products emphasize individualism and independence. In Japan, however, the company had to change its message to one that focused on team values and cooperation due to the differing _____ in the two countries.

Question

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The differing message in the two countries is due to the differing cultural values. In the U.S., individualism and independence are emphasized, while in Japan, team values and cooperation are emphasized.

In the US, Promotions for Cavort Sports Products Emphasize Individualism and Independence