The new role of public relations is characterized primarily by:
A) a less communication-oriented role.
B) a less finance-oriented role.
C) a more sales-oriented role.
D) a less technical role.
E) a more marketing-oriented rolE.PR takes on a much broader (and more marketing oriented) perspective, designed to promote the organization as well as its products and/or services.
Correct Answer:
Verified
Q24: According to Cutlip and Center, which of
Q25: Marketing objectives that may be aided by
Q26: Which of the following is a disadvantage
Q27: A disadvantage associated with corporate image advertising
Q28: _ is the management function that evaluates
Q30: In public relations targeting, external audiences include:
A)the
Q31: Corporate advertising is designed to promote the
Q32: Which of the following statements describes an
Q33: Which of the following is an advantage
Q34: Corporate advertising does not promote any one
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents