One of the most critical external publics is the _____, which determines what a person will read in newspapers or will see on TV, and how this news will be presented.

Question

Quizplus · Accepted Answer

The media is responsible for creating and disseminating news to the public through various channels like newspapers, TV, and online portals. They play a crucial role in shaping public opinion and can influence the perception that people have about a company or brand. As a result, it is essential for a company to maintain a good relationship with the media and ensure that communication with them is transparent and clear. Failure to do so can result in negative publicity, which can harm the reputation of a company. Hence, the media is a critical external public for any organization.

One of the Most Critical External Publics Is the _____