The term _____ tends to be used as a catchall for any type of advertising run for the direct benefit of a company rather than for its products or services.
A) direct marketing
B) sales promotion
C) aerial advertising
D) corporate advertising
E) trade promotion
Correct Answer:
Verified
Q94: Which of the following is an advantage
Q95: Which of the following is considered an
Q96: One of the main disadvantages of publicity
Q97: In the context of PR, the timing
Q98: Which of the following is true of
Q100: Why is corporate advertising considered controversial?
A)Consumers are
Q101: _ advertising is concerned with propagating ideas
Q102: While considered a form of advocacy advertising,
Q103: What type of advertising is being used
Q104: A departmental store ad about a consumer
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