Which of the following is true of event sponsorships?

Question

Quizplus · Accepted Answer

Event sponsorships are often used as public relations tools to build relationships with target audiences and increase brand visibility. They can also provide opportunities for positive media coverage and brand exposure, making them a valuable component of an integrated marketing communications (IMC) approach. However, they can be costly, and their effectiveness in building brand equity may vary depending on the event and how it aligns with the sponsor's brand values.

Which of the Following Is True of Event Sponsorships