Cats Purr is a non-profit organization that provides shelter and care for abandoned cats and kittens. Cats Purr uses its website to display information about the cats that are available for adoption, how they are cared for at the shelter, and to spotlight various volunteer efforts. This is an example of how the Internet can be used as a(n) _____ tool.

Question

Quizplus · Accepted Answer

The website is being used to promote the public image of Cats Purr and generate goodwill among the community, which is a key goal of public relations. The website is not being used to directly sell or promote products, nor is it using personalized communication or targeted marketing techniques, which are characteristics of sales promotion and direct marketing, respectively. While the website may contain some advertising, such as sponsor logos or banner ads, that is not its primary purpose.

Cats Purr Is a Non-Profit Organization That Provides Shelter and Care