Erika Sees an Infomercial for Luster Skin Care Products

Erika sees an infomercial for Luster skin care products. During the infomercial, a toll-free number flashes on her television screen. She immediately picks her phone and dials the number to place an order for a body lotion and hair shampoo. This is an example of:

A) party plan approach to direct marketing.
B) two-step approach to direct marketing.
C) one-step approach to direct marketing.
D) repetitive person-to-person selling.
E) nonrepetitive person-to-person selling.