An ad for a vacation resort in Virginia begins by stating that the resort has "Dozens of sporting diversions for the entire family." Under that statement, it reads, "Translation: guilt-free golf." Which execution style is seen in this ad?
A)Endorsement
B)Slice-of-life
C)Reminder
D)Testimonial
E)Demonstration

Question

Quizplus · Accepted Answer

The execution style seen in this ad is a slice-of-life. It uses a relatable statement (guilt-free golf) to explain the "sporting diversions" mentioned in the first sentence. The ad is trying to appeal to families who want to go on vacation and have activities for everyone, but also want to enjoy guilt-free leisure activities like golf.

An Ad for a Vacation Resort in Virginia Begins by Stating