The _____ step of Young's creative process model deals with taking the information, working it over, and wrestling with it in the mind.
A) reality
B) incubation
C) digestion
D) verification
E) immersion
Correct Answer:
Verified
Q40: Ads are often called _.
A)animatics
B)heuristics
C)creative
D)art infusions
E)mnemonics
Q41: An idea develops during the _ step
Q42: According to Young's model of the creative
Q43: The rationalists of creative advertising argue that:
A)all
Q44: According to Young's and Graham Wallas' versions
Q46: According to the creative process outlined by
Q47: According to Young's version of the stages
Q48: The _ step of Young's creative process
Q49: According to the work of sociologist Graham
Q50: Advertising creative personnel tend to be:
A)more concrete
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