In a centralized organizational structure, the _____ department is responsible for developing promotional plans that will be approved by management and recommending a promotions program based on the overall marketing plan, objectives, and budget.

Question

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In a centralized organizational structure, the advertising department generally handles the responsibility of developing promotional plans, recommending a promotions program, and allocating the budget for advertising activities based on the overall marketing plan and objectives.

In a Centralized Organizational Structure, the _____ Department Is Responsible