Diva Boutique, located in Manhattan, relies on external advertising agencies for its advertising needs, but due to its growing global presence, it is now worried that using external agencies may lead to inconsistency in delivery of its brand image. It also wants to maintain tighter control over its advertising and promotional activities. Which of the following advertising agencies should it adopt?

Question

Quizplus · Accepted Answer

Diva Boutique needs an in-house agency to maintain tighter control over its advertising and promotional activities and ensure consistency in brand image delivery.

Diva Boutique, Located in Manhattan, Relies on External Advertising Agencies