Dental Care, a dental hygiene products manufacturer, has come up with three types of toothpastes for different segments-whitening toothpaste for individuals who buy for aesthetic reasons, strawberry flavored toothpaste for those concerned with the taste, and germ-control toothpaste for those looking to protect their teeth all day long. On what basis has it segmented the market?
A) Demographic
B) Geographic
C) Socioeconomic
D) Benefit
E) Sociocultural
Correct Answer:
Verified
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