The 4A's definition of integrated marketing communications focuses on:
A)the organizations creating a sustainable supply chain for developing a socially responsible business.
B)the fact that nonpersonal communications must be totally avoided for a better communications impact.
C)the employees keeping track of future prospects by maintaining a customer interaction tracker.
D)the development of bait-and-switch marketing activities in all organizations.
E)the process of using all forms of promotion to achieve maximum communication impact.

Question

Quizplus · Accepted Answer

The 4A's definition of integrated marketing communications focuses on the process of using all forms of promotion, including advertising, public relations, sales promotion, personal selling, and direct marketing, to achieve maximum communication impact. This means that all communication efforts work together in a coordinated way to reach the target audience and achieve marketing goals.

The 4A's Definition of Integrated Marketing Communications Focuses On