The characteristics of being the first-generation of "latch-key" children (with working parents away all day), entering the job market during a period of economic recession or downsizing, and being cynical consumers who have had considerable exposure to media advertising, best represents which of the following groups?
A) Generation Y
B) Generation X
C) the baby boomers
D) the mature market

Question

Quizplus · Accepted Answer

The first-generation of "latch-key" children with working parents away all day, entering the job market during a period of economic recession or downsizing, and being cynical consumers who have had considerable exposure to media advertising are characteristics that best represent Generation X.

The Characteristics of Being the First-Generation of "Latch-Key" Children (With