David Dworkin is the founder of Swoozie's stores. The stores carry diverse lines of wrapping paper, stationery, invitations, and gifts for affluent women. Dworkin supplied the product concept to other individuals who wanted to own and operate their own business without starting from scratch. Which of the following types of a business organization is Swoozie's?
A) brand cooperative
B) joint venture
C) strategic alliance
D) franchise

Question

Quizplus · Accepted Answer

Swoozie's is a franchise, as Dworkin supplied the product concept to others who wanted to own and operate their own business based on that concept. Franchisees pay a fee to use Swoozie's name, products, and operating systems, and receive support and training from the franchisor in exchange.

David Dworkin Is the Founder of Swoozie's Stores