As part of her marketing project, Lily Unruh is studying how Marriott operates. Since she had thought it was simply a hotel chain, she was amazed to learn that its food divisions provide food for school cafeterias, airlines, hotels, and fast-food restaurants. Marriott's food division is departmentalized by which of the following?
A) geography
B) function
C) product
D) customer

Question

Quizplus · Accepted Answer

The fact that Marriott's food division provides food for various types of customers such as school cafeterias, airlines, hotels, and fast-food restaurants suggests that the division is departmentalized by customer.

As Part of Her Marketing Project, Lily Unruh Is Studying