Korber is the world's largest producer of cigarette manufacturing equipment. As growth in world tobacco consumption declines, it is obvious that Korber will face a bleak future unless it is able to divest itself of its connection to the cigarette industry and start anew. In other words, Korber needs to engage in which of the following activities?
A) operations research
B) reengineering
C) operational control
D) quality improvement

Question

Quizplus · Accepted Answer

Reengineering involves a comprehensive overhaul and redesign of a company's business processes and operations. It aims to improve efficiency, productivity, and profitability. Given Korber's bleak future in the declining tobacco industry, it is necessary for the company to reinvent itself and divest its connection to the cigarette industry. Reengineering would be the best approach for Korber to start anew and create a new business model that aligns with current market trends and demands.

Korber Is the World's Largest Producer of Cigarette Manufacturing Equipment