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________ Focuses on Studying Customer Behavior and Perceptions in Order

Question 62

Multiple Choice

________ focuses on studying customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.


A) Analytical customer relationship management (CRM)
B) Sales force automation
C) Operational customer relationship management (CRM)
D) Collaborative design automation
E) Integrated customer relationship management (CRM)

Correct Answer:

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