The belief that price is not the only thing that matters is rooted in which of the following?
A) total quality management
B) customer satisfaction
C) relationship marketing
D) customer value

Question

Quizplus · Accepted Answer

Customer value is the belief that price is not the only thing that matters. It is the perceived worth of a product or service to a customer, based on the benefits it provides and the price they pay for it.

The Belief That Price Is Not the Only Thing That