Which of the following is a specific group of consumers toward which a company directs its marketing efforts?
A) package market
B) population sample
C) target market
D) demand group

Question

Quizplus · Accepted Answer

Target market refers to a specific group of consumers toward which a company directs its marketing efforts, based on various factors such as demographics, psychographics, behavior, etc. A package market refers to a specific product or service, while a population sample is a subset of a larger population used for research purposes. Demand group is not a common marketing term.

Which of the Following Is a Specific Group of Consumers