Primary data could come from which of the following sources?
A) an estimation of sales quotas from census material
B) an examination of the competition's annual report
C) interviews with shoppers in a supermarket
D) data from trade associations

Question

Quizplus · Accepted Answer

Primary data is data that is collected directly from research participants/subjects in the form of surveys, interviews, focus groups, etc. Therefore, interviews with shoppers in a supermarket is the only option that represents primary data collection. The other options do not involve directly collecting data from research participants/subjects, but instead involve obtaining data from previously existing sources (estimation, examination of reports, data from associations).

Primary Data Could Come from Which of the Following Sources