The two main components of a product orientation are the use of market research and a strong desire to satisfy the needs of customers.

Name: The two main components of a product orientation are the use of market research and a strong desire to satisfy the needs of customers.
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Question

Quizplus · Accepted Answer

Product orientation focuses on the product itself and its quality rather than on market research or satisfying customer needs, which are characteristics of a market orientation.

The Two Main Components of a Product Orientation Are the Use