Finding a competitive advantage, creating a marketing mix, and applying marketing principles and techniques is important only to corporations.

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Finding a competitive advantage, creating a marketing mix, and applying marketing principles and techniques are important to any organization that wants to effectively sell a product or service, whether it is a corporation, small business, non-profit, or individual entrepreneur. Marketing is a fundamental aspect of business that can help achieve success regardless of the type or size of the organization.

Finding a Competitive Advantage, Creating a Marketing Mix, and Applying