Research on reinforcers shows that:
A) money is a powerful primary reinforcer.
B) secondary reinforcers are less effective than primary reinforcers in controlling behaviour.
C) a primary reinforcer may be ineffective if the person is not in a deprived state.
D) a comfortable air temperature would be an example of a secondary reinforcer.

Question

Quizplus · Accepted Answer

Research has shown that primary reinforcers, such as food or water, may not have an effect on behavior if the person is not in a deprived state. This is because the person does not have a strong drive to obtain the primary reinforcer. Secondary reinforcers, such as money or praise, are more effective because they have been associated with primary reinforcers in the past and have acquired their reinforcing properties through conditioning. A comfortable air temperature would not be an example of a secondary reinforcer because it does not have a past association with a primary reinforcer.

Research on Reinforcers Shows That