What is a product for which consumers may search long and hard and for which they refuse to accept substitutes?
A) specialty product
B) generic product
C) shopping product
D) convenience product

Question

Quizplus · Accepted Answer

Specialty products are unique and have a high level of differentiation that consumers are willing to search for and pay a premium price for. Consumers who purchase a specialty product often have specific preferences and requirements, and may not accept substitutes.

What Is a Product for Which Consumers May Search Long