Which of the following is a pricing strategy in which the target market is offered a high-quality product at a fair price and with good service?
A) prestige pricing
B) variable costing
C) value pricing
D) target marketing

Question

Quizplus · Accepted Answer

Value pricing is a strategy where a company offers a high-quality product at a fair price with good service. The focus is on providing value to the customer rather than solely competing on price or prestige. Variable costing and target marketing refer to different aspects of business strategy and are not directly related to pricing. Prestige pricing is the strategy of pricing a product higher than competitors to create a perception of higher quality or exclusivity.

Which of the Following Is a Pricing Strategy in Which