What is the term for the communication efforts that are designed to build goodwill and build favorable attitudes in consumers?
A) Sales promotion
B) Advertising
C) Promotion
D) Public relations
E) Personal selling

Question

Quizplus · Accepted Answer

Public relations is the term for communication efforts that are designed to build goodwill and favorable attitudes towards a company or brand through non-paid promotional methods. This can include activities such as media relations, event sponsorships, and community outreach programs. While advertising and sales promotions are also important aspects of promoting a product or service, they are focused on driving sales rather than building long-term relationships with customers. Personal selling involves face-to-face interactions between salespeople and potential customers.

What Is the Term for the Communication Efforts That Are