In traditional economic models, homo economicus refers to a decision maker who:
A)is narrowly self-interested, well-informed, highly disciplined, and cognitively capable enough to solve optimization problems.
B)searches for relevant facts in a potentially haphazard way and who quits once his or her understanding has reached a certain threshold.
C)makes frequent departures from rational choice and instead relies upon judgmental heuristics, or rules of thumb, to guide decisions.
D)lacks impulse control and, as a result, may experience regret.

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Traditional economic models assume a decision maker who is narrowly self-interested, well-informed, highly disciplined and sufficiently cognitively capable to solve optimization problems. This individual is often referred to as homo economicus.

In Traditional Economic Models, Homo Economicus Refers to a Decision